City of Madison's Comprehensive Plan

Imagine Madison was a unique public listening campaign that collected feedback from all across the City to plan for the Madison of tomorrow—and beyond. Feedback for the drafting stages of the Imagine Madison process, collected using Konveio, was used to update the City of Madison’s Comprehensive Plan. After plan adoption in 2018, the City launched an interactive version of the Comprehensive Plan powered by Konveio.


The project team at the City of Madison needed a flexible tool to post and collect feedback on their draft Comprehensive Plan in a way that made submitting and managing comments easy for both the project team and participants. The long-term goal of the Comprehensive Planning project was to create a living document that doesn’t collect dust on the shelf but is fun to explore and can be updated throughout the implementation process.


Konveio helped Madison in a few different ways:

  • Commenting directly on the draft document reduced duplication, made participation easier, and simplified analysis of the feedback received throughout the process.
  • Embedded content, like videos, ArcGIS Online maps, and Google Street Views makes it easy to explore the comprehensive plan and conveys key elements in an immersive fashion.
  • Key Feature: An overview page that features the different sections of the plan guides citizens directly to the areas of the plan they are interested in.


Konveio’s unique features helped the project team at the City of Madison to save time during the analysis of the feedback they received. The interactive plan format enables them to post annual updates regarding metrics and indicators outlined in the plan, creating a living document.  

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