Cheyenne Downtown Development Authority Plan of Development

The City of Cheyenne, Downtown Development Authority (DDA) launched a new Plan of Development in 2024 to unify a crowded planning landscape, which inlcuded more than 50 related downtown plans and hundreds of goals, policies and actions into one clear, implementable roadmap. The project team used Konveio from the earliest stages (even for internal plan auditing) through draft chapter review and final adoption, pairing in-person pop-ups with an online engagement hub that was easy for the general public to use and useful for downtown stakeholders. This helped to build trust, prioritize actions, and support hybrid engagement.

Challenge

Downtown Cheyenne has a strong history in planning, but lacked a strong implementation plan, leading to a series of plans that built upon each other, but didn't result in changes on the ground. Community trust was strained by a history of “planning and planning and planning and not implementing those plans,” and the DDA needed an engagement approach that could:

reach the general public and key stakeholder groups (business owners, property owners, boards, and city staff)
capture both quick, surface-level feedback and deeper, more detailed input
keep momentum through a multi-phase process (opportunities/challenges → visioning → strategies → draft plan → adoption)

Solution

Logan Simpson incorporated Konveio across the full project timeline. In the early-stage internal plan audit, Konveio was used to review and collect internal feedback on an audit/checklist of existing plans and priorities. With this, the team consolidated what had been completed, what hadn’t, and what might be missing to develop a structure for a working checklist moving forward.

Most in-person engagement occurred at downtown pop-ups and events, while Konveio extended participation through a hybrid approach allowing for online participation. By sharing QR codes and providing an online experience residents could access on their own time, the process remained accessible, especially during the draft review period.

An online “virtual open house” was designed using boards, pins, and questions, instead of a static PDF-only approach, enabling:

public commenting and reactions (creating a forum-like experience)
Content pins to guide the experience and structure discussion topics and questionnaire prompts to collect more specific input beyond open-ended comments

To help residents understand sub-areas within downtown, the team linked an ArcGIS web map as a visual enhancement supporting better comprehension during place-based conversations.

“Maps and graphics are still the thing that people want to engage with the most.”

Public Participation Highlights

Trust + buy-in through transparency and participation

‍The project’s primary outcome was increased confidence in the process by showing how previous planning work was being consolidated and translated into real priorities and actions. Konveio centralized chapter releases, the full draft, engagement materials, and the final adoption document (adopted in February 2025)—maintaining continuity and eliminating the confusion caused by multiple PDFs and separate links.

High-volume, usable input

The team reported 800+ responses to questionnaires over the course of the process.
They also noted 100+ participants who viewed and commented on the plan (with feedback largely positive on both the process and ease-of-use).

Better insight for staff and decision-makers

‍Konveio helped the team consolidate and interpret feedback (including distinguishing between total comment volume and unique participation)—valuable during adoption discussions and when communicating the “shape” of public input. The plan was unanimously adopted in January 2025 and the Cheyenne Downtown Development Authority and City of Cheyenne were honored that year with a national planning award for the Downtown Plan of Development.